Kuzindikira kwamkati mwamakampani azikhalidwe

Kuzindikira kwamkati mwamakampani azikhalidwe

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Lululemon amapeza Mirror kampani yakunyumba

Lululemon adapeza ndalama zake zoyambirira kuyambira pomwe adakhazikitsa, ndipo adagwiritsa ntchito $ 500 miliyoni kugula kampani yanyumba Mirror. Calvin McDonald akuneneratu kuti Mirror idzakhala yopindulitsa mu 2021. Choyambirira cha Mirror ndi "kalilole wokwanira". Ikatsekedwa, ndiye kalilole wamba wamba. Mukatsegulidwa, galasi ndiyowonetsera magalasi okhala ndi kamera yolumikizidwa ndi wokamba, zomwe zimawonetsa mawonekedwe a wogwiritsa ntchito komanso kulimbitsa thupi munthawi yeniyeni, komanso zimatha kumaliza maphunziro amoyo ndi alangizi azolimbitsa thupi pa intaneti.

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Pa Disembala 10, Lululemon adatulutsa lipoti lake lantchito yachitatu. Zogulitsa za kotala zidakwera 22% pachaka kwa US $ 1.117 biliyoni, phindu lochulukirapo lidakwera mpaka 56%, phindu lonse linakwera 12.3% mpaka US $ 143 miliyoni, ndipo mtengo wamsika wake udapitilira kawiri. Adidas. Kuchita bwino kwa Lululemon sikungafanane ndi zomwe ogula adakumana nazo komanso kusankha kwa malingaliro ndi kugwirira ntchito limodzi ndi aphunzitsi ena a yoga ndi mabungwe ophunzitsira. Choyamba, aphunzitsi amapatsidwa zovala za yoga zaulere, kuti aphunzitsi azivala Lululemon yoga zovala kuti aphunzitse. Aphunzitsiwa nawonso akhala “akazembe” a Lululemon kuti athandize anthu kudziwa zambiri. Nthawi yomweyo, idakhazikitsa zovala zazimuna zingapo ndi zinthu zina zotumphukira komanso zokumana nazo pa intaneti kuti ziwonjezere chidwi cha omvera ndi kugula kwawo.

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Poyendetsedwa ndi kukwera kwanyumba, chitukuko chazovala zamkati zamkati chasintha pang'onopang'ono. Particle Mania ndi mtundu wamasewera. Zogulitsa zake zimatsindika zopitilira muyeso zokongoletsa komanso zaluso. Imalowa m'malo mwa lingaliro la mafashoni apamwamba pakupanga zovala zamasewera, ndikuyesera kufufuza kuthekera kwa zovala zamasewera pamitundu yosiyanasiyana yaukadaulo, chikhalidwe ndi zaluso. Mtundu wa masewera apamwamba a Carver. Pa Novembala 13, 2020, mtundu wazovala zamasewera Particle Fanatic adamaliza ndalama 100 miliyoni yuan C.

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Mothandizidwa ndi mliriwu, makampani azamasewera akukula mwachangu, ndipo kukwera kwamsika wazimayi wanyumba sikunganyalanyazidwe. Zitha kuwonetsedwa kuyambira kukhazikitsidwa kotsatizana kwa mizere ya yoga ndi mafashoni ndi masewera azosangalatsa monga NIKE ndi PUMA. Nthawi ino, koyambirira kwa Marichi chaka chino, Adidas ndi Nini Sum adalumikizana kuti akhazikitse nyengo yatsopano yazogwirizira azimayi okha; molimbikitsidwa ndi zaluso zosiyanasiyana monga kusindikiza pazenera ndi zojambulajambula, kuphatikiza zojambula zokongoletsera zachilengedwe, zidadzutsa mbadwo watsopano wa azimayi. Pangani magulu angapo, oyenera kusinkhasinkha ndi yoga, kuthamanga ma aerobics ndi masewera ena.

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Chifukwa chokhudzidwa ndi masewera ndi thanzi la azimayi, NIKE idatsegula mwalamulo zochitika za makasitomala azimayi a VIP, zomwe zimaphatikizapo kugawana nzeru za akazembe azimayi a NIKE ndi zina zambiri. Kachiwiri, NIKE idakhazikitsanso yoga yatsopano, ndikubweretsa zochitika zolimbitsa thupi kwa anthu omwe amakonda yoga, ndikulimbikitsa kuthekera ndi mphamvu zomwe sizinakhudzepo; Kuphatikiza pa mafashoni amakono, amasamala kwambiri nsalu zogwirira ntchito ndipo amagwiritsa ntchito njira zowuma mwachangu za DRI-FIT mwapamwamba Nsalu zotanuka zimalimbikitsa kuwonongeka kwa asidi wa lactic mthupi la munthu, kumachepetsa kupweteka ndi kufewa pambuyo pothana ndi masewera olimbitsa thupi, komanso kumachepetsa kumva za kutopa.

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Woyang'anira ku Munich, Veloine ndiye wopambana pa ISPO2021 Fall Winter Award. Veloine ndi mtundu wapamwamba kwambiri wanjinga wopangira azimayi. Chizindikirocho chimatsimikizira kuti amayi ambiri amafunabe kuchita masewera olimbitsa thupi ali ndi pakati. Chifukwa chamiyendo yayikulu yamimba, nthawi zambiri amayenera kuvala zovala za abambo pa njinga, zomwe sizigwirizana kwenikweni ndi kapangidwe ka thupi la amayi apakati. Veloine wapanga mwapadera zovala za amayi apakati panjinga za azimayi apakati. Mndandanda, wophatikizidwa pakupanga akatswiri, amateteza azimayi apakati.

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Nthawi yamakalata: May-10-2021